Craft, Culture & Conservation: Gauravi Kumari’s Vision

In this special edition, Grazia delves into Princess Gauravi Kumari’s multifaceted initiatives:

• The Palace Atelier: Co-founded with French designer Claire Deroo, this concept store within Jaipur’s City Palace showcases curated apparel, jewellery, and design pieces that celebrate Rajasthani craftsmanship while appealing to modern aesthetics.

• Princess Diya Kumari Foundation (PDKF): Through PDKF, she empowers local women artisans by providing them with platforms to showcase and sell their handcrafted products, thereby promoting economic independence and preserving traditional skills.

• Rewild’23 Fashion Show: Collaborating with designer Anita Dongre, Gauravi co-hosted this event at Jaipur’s City Palace, emphasizing sustainable fashion and raising funds for the Nature Conservation Foundation to support human-elephant coexistence initiatives.

Redefining Royalty in Modern India

Beyond her royal lineage, Princess Gauravi Kumari is recognized for:

• Brand Ambassadorships: Serving as the face of Jimmy Choo India, she brings a touch of Indian heritage to global luxury fashion.

• Artisan Awards 2025: As the chief guest at the Gem & Jewellery Export Promotion Council’s Artisan Awards, she celebrated innovative designs that reimagined traditional Indian crafts for contemporary audiences.

• Cultural Advocacy: Her efforts in promoting Rajasthani crafts, such as leheriya and blue pottery, aim to make these traditions relevant to today’s generation, ensuring their preservation and continued appreciation.