Grazia magazine May June 2025 – Craft Culture and Conservation Gauravi Kumari
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The Grazia India May–June 2025 issue spotlights Princess Gauravi Kumari of Jaipur, emphasizing her dedication to intertwining craft, culture, and conservation in modern India. As a contemporary royal, she seamlessly blends heritage with innovation, championing sustainable fashion and the preservation of traditional crafts.
🌿 Craft, Culture & Conservation: Gauravi Kumari’s Vision
In this special edition, Grazia delves into Princess Gauravi Kumari’s multifaceted initiatives:
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The Palace Atelier: Co-founded with French designer Claire Deroo, this concept store within Jaipur’s City Palace showcases curated apparel, jewellery, and design pieces that celebrate Rajasthani craftsmanship while appealing to modern aesthetics.
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Princess Diya Kumari Foundation (PDKF): Through PDKF, she empowers local women artisans by providing them with platforms to showcase and sell their handcrafted products, thereby promoting economic independence and preserving traditional skills.
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Rewild’23 Fashion Show: Collaborating with designer Anita Dongre, Gauravi co-hosted this event at Jaipur’s City Palace, emphasizing sustainable fashion and raising funds for the Nature Conservation Foundation to support human-elephant coexistence initiatives.
👑 Redefining Royalty in Modern India
Beyond her royal lineage, Princess Gauravi Kumari is recognized for:
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Brand Ambassadorships: Serving as the face of Jimmy Choo India, she brings a touch of Indian heritage to global luxury fashion.
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Artisan Awards 2025: As the chief guest at the Gem & Jewellery Export Promotion Council’s Artisan Awards, she celebrated innovative designs that reimagined traditional Indian crafts for contemporary audiences.
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Cultural Advocacy: Her efforts in promoting Rajasthani crafts, such as leheriya and blue pottery, aim to make these traditions relevant to today’s generation, ensuring their preservation and continued appreciation.
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